01 — Problem Young people want to invest. The existing tools make it feel impossible. The financial world is dense, full of jargon, and designed for people who already understand it. Young adults who want to start investing or access personal loans face interfaces that are overwhelming, confusing, and trust-breaking — so they simply give up. "The complexity of existing platforms was actively pushing young users away from building healthy financial habits." 02 — Research insight The biggest barrier isn't money — it's confusion. Through user research, we found that the majority of young people don't know where to invest or what to invest in. The friction isn't financial — it's cognitive. Too many options, too much information, too little guidance. This insight shaped every design decision that followed. Guided by John Maeda's The Laws of Simplicity, we committed to reducing complexity as the core design principle — not as an aesthetic choice, but as a product strategy. 03 — Process End-to-end design from research to prototype. 01 User research → 02 User flows → 03 Wireframes → 04 UI design → 05 Prototype → 06 Testing